User Acquisition/Performance Marketing Specialist

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Веб-сайт Social Discovery Group

Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands. For more than 20 years, we have been creating premium international dating services and social discovery apps with a focus on video streaming, AI technologies, entertainment, and game mechanics. Our product portfolio includes Dating.com, Cupid Media, Dil Mil, and many others. The products are already used by more than 500 million users in 150 countries around the world.  SDG invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, Wildly, RAW, EVA AI, Clubhouse, Magnet, Tubit, Woebot, BamBam, Flure, Astry, Coursera, Academia, Harbour, Space, Woebot, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our digital nomad team of more than 800 professionals works all over the world. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results, proactive approach, and we are always looking for new and unconventional ideas. Our teams of digital nomads live and work remotely from Cyprus, Latvia, Malta, the USA, Thailand, Indonesia, Hong Kong, Australia, Poland, Israel, Turkey, Latvia and many others.

Подробнее

Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands. For more than 20 years, we have been creating premium international dating services

As a UA/ Performance Marketing Specialist, you will be responsible for driving the growth and success of the company by bringing new users to our app.

Your main tasks will be:

  • Develop, execute, and monitor the user acquisition strategy by leveraging various UA channels (Tiktok, Snapchat, UAC etc).
  • Conduct A/B tests to optimize ad creatives and targeting strategies. Identify the most effective combinations that drive UA and conversion.
  • Monitor and analyse on key metrics such as conversion rates, lifetime value (LTV), return on ad spend (ROAS) and cost per install (CPI).
  • Collaborate with cross-functional teams.

We expect from you:

  • Solid knowledge in at least 3-4 marketing channels (preferably Tiktok, Snapchat, UAC, ASA, Facebook, Twitter).
  • Good analytical skills, with the ability to analyze data, develop actionable recommendations and implement them.
  • Must be fluent in English.
  • Prior experience in online marketing as a User Acquisition Manager/Media Buyer or Retention manager.
  • Proficient with Excel.

Nice to have skills:

  • Good in using attribution, analytics, and engagement tools (such as Appsflyer etc.) to track and analyze user acquisition metrics.
  • ASO/ASA experience is an advantage.
  • UA practices in different GEOs (USA, Tier 1, Tier 2, Asia).

Сфера деятельности:

Разработка программного обеспечения

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