Trade Marketing Manager

Trade marketing manager has the following major tasks and responsibilities:

Trade marketing and Merchandising tasks

• Prepares a Merchandising (Visibility) plan with a classification of trade-marketing activities and POSM as well as with a detailed segmentation of stores and channels
• Ensures and controls in-store proper visibility of products, display and POSM
• Outlines the necessity in trade-marketing activities per channel / store according to the classification
• Negotiates trade-marketing activities and materials (available and needed) with Customers
• Acts in line with allocated Budgets and Corporate identity rules and Brands fundamentals

POSM development and production

• Negotiates with relevant Advertising agencies / Internal providers the costs of POSM production
• Develops POSM (product info, print materials, displays, brand zones etc) with relative colleagues and agencies
• Allocates and distributes of POSM to customers and internal personnel
• Anticipates the needs in new POSM and opportunities, takes an active part in communicating new POSM internally and externally, ensures timely availability of POSM
• Takes control of trade marketing materials and POSM
• Places orders for POSM with HQ

In-store Demonstrations

• Implements product demonstration policy of the Company
• Prepares a Demonstration plan and organizes in-store demonstrations
• Coaches Demo/promo personnel
• Controls proper use of demonstration samples
• Respects the allocated Demonstration budget

General

• Works in cooperation with relevant sales managers/ trade channels/ agencies and in line with assigned budgets
• Takes an active part in preparation and realization of BTL actions
• participates in development of promotion policy per channel / chain together with relevant colleagues
• Participates in organization of exhibitions / PR-events etc.
• Participates in organization of Dealers’ conferences / company days / product launches / cook shows…
• Reports on a regular basis on the activity results
• Travels to Regions regularly (2 times/qrt)

Requirements:

• pro-active and self-motivated
• able to travel
• with strong communication skills
• good command of English
• driving license

Сфера деятельности:

Розничная сеть (электроника, бытовая техника), Бытовая техника, электроника, климатическое оборудование (производство), Бытовая техника, электроника, климатическое оборудование (продвижение, оптовая торговля)