Senior product marketing manager (lead CRM)

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Веб-сайт inDrive

Компания InDrive

Подробнее

We are looking for the Senior Product marketing manager who will be responsible for the EMEA region user base management and customer-centric action plans execution. Major countries in your area of responsibility will be: Egypt, Morocco, Algeria, Nigeria, South Africa, Kazakhstan, Turkey and other countries).

Tasks and duties are to:

  • CRM communication regional strategy development and implementation
  • Execution of the growth initiatives, including hypotheses development, A/B testings, campaign effectiveness measurement
  • Collaboration with cross-functional teams (product, copyright, SMM, research, HR, business growth and others) to develop and maintain a consistent customer-centric action plans
  • Analysis of key network KPIs (ER, IR, LTV) and user lifecycle
  • Reporting on region-specific metrics and CRM plans performance to regional and HQ C-Level executives
  • Exploration of user database to identify insights and growth opportunities

You will be a good fit for our team if you:

  • Experience in CRM marketing leadership role (from 2-3 years)
  • Strong analytical and problem-solving skills, with a focus on CRM segmentation, campaign management, and data mining
  • Experience working with large user database (10M+ user base management will be plus)
  • Excellent communication and interpersonal skills, with the ability to build strong relationships across the business
  • Proficiency in generating reports and visualizing data
    Numeracy and attention to details

What do we offer:

  • Stable salary, official registration, health insurance
  • Hybrid work
  • Unlimited opportunities for professional and career growth, regular external and internal training
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry

Сфера деятельности:

Такси

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