PPC Marketing Manager

Omega is a UK based FinTech start-up working on an innovative B2B proposition, which allows international tech entrepreneurs to access digital multi-currency banking-like features and corporate services in one place in order to easily run and quickly scale their business in the UK. We are seeking a talented and creative Blog Marketing Copywriter to join our dynamic marketing team. As a Blog Marketing Copywriter, you will play a crucial role in developing and executing our blog content strategy. Your primary responsibilities will include crafting compelling and engaging written content, building a comprehensive content plan, and managing the posting of content on various platforms.

Requirements:

• Proven experience as a PPC Specialist, PPC Manager, or in a similar role 3+ years.
• In-depth knowledge of Google Ads, Facebook, Twitter, Bing Ads, and other social media advertising platforms.
• Proficient knowledge of SEO optimization techniques.
• Familiarity with keyword research tools and web analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience in A/B testing and conversion rate optimization (CRO) techniques.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and develop innovative PPC strategies.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• A track record of driving successful PPC campaigns and achieving measurable results.

Responsibilities:

• Develop and implement PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising channels.
• Conduct keyword research to identify relevant and high-converting keywords for our campaigns.
• Create compelling ad copies and engaging visuals that resonate with our target audience.
• Optimize PPC campaigns regularly to ensure maximum ROI and achieve set KPIs.
• Monitor campaign performance, analyze data, and provide actionable insights to improve results continuously.
• A/B test ad creatives, landing pages, and audience targeting to optimize conversion rates.
• Stay updated with industry trends, best practices, and new PPC tools to enhance campaign effectiveness.
• Collaborate with the marketing team to align PPC strategies with overall marketing objectives.
• Work with the design team to create visually appealing and effective ad creatives.
• Manage budgets, track expenses, and report on campaign performance regularly to stakeholders.

Opportunity:

This is a great opportunity to work part- or full-time in a growing Fintech startup with a team of highly passionate individuals. You will participate in building Omega's online marketing presence around the globe to facilitate product expansion.