Менеджер по интернет-маркетингу (E-Commerce Manager)

We seek a highly motivated individual with previous experience managing a brand’s digital marketing and/or e-commerce strategies, including performance and data-driven marketing. This role will be responsible for many aspects of digital marketing including paid media, website execution, CRM and driving business insights via in-depth analysis of user activity.

Main responsibilities:

• Manage content for hotel main website, implement updates via the CMS
• Manage content for Belmond extranet website belmondpro.com, Brand Hub and Info Hub intranets, Belmond Image Library, Belmond App.
• Collaborate work with the global team on web asset developments and branded templates
• Initiate and design content for monthly e-communications
• Assist with the creation of media assets such as promotional videos and photographs, collateral, presentations etc.
• Work with specialized Internet portals and third party websites for hotel and restaurants: posting news, manage listings, administration, review photo content. Ensure every platform has a constant supply of on brand content that is optimized for each channel
• Be familiar with brand hub in order to access branded templates and libraries of collateral and materials to support marketing functions. Ensure digital sales collateral is continually updated
• Manage hotel online reputation management through reviewing responses for hotel across multiple platforms

• Developing joint marketing activities with local and international B2B partner websites, travel trade, consortia and third-party websites (Tripadvisor, Expedia Travelads, Signature Travel network, Virtuoso, AmexTravel, Serandipians by TravellerMade, etc.)
• In collaboration with Belmond brand team to plan and execute all digital marketing, including SEO/SEM/PPC, social media, display advertising campaigns for both the hotel and F&B outlets

• Work closely with the brand media and content team to ensure that all assets are fit for format for key channels

• Assist with creation of social media strategy, in line with the Belmond brand guidelines
• Work collaboratively within the team on web asset developments and support corporate and brand on digital marketing initiatives
• Implement search engine optimization measures

• Be aware of products 360 marketing plan and adhere to it
• Monitor performance using reporting tools (Google Analytics, Simply Measured for social media, guest engagement tool for Guest Metrics – NPS, etc )

Required skills:

To carry out your job effectively, you will need to demonstrate proficiency with the following personal skills, qualities and attributes:

SEO, SEM, content marketing, Google / Adobe Analytics, A/B testing skills are necessary.

• Strong analytic and insight skills: ability to deep dive data and translate into actionable recommendations
• Knowledge of website design, HTML5, UX is a bonus
• Knowledge of CMS, email system, marketing automation and CRM tools is an added advantage
• Experience in optimizing landing pages and user funnels
• Ability to analyze website performance data (i.e. financial, statistical and/or performance)
• Absolute discretion and confidentiality regarding sensitive information
• Working knowledge of Microsoft Excel, including ability to understand/manipulate basic spreadsheets
• Effective communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
• Excellent interpersonal skills that build trust and instill confidence in order to motivate and influence others
• Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
• Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems
• Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
• Competent in Google suite (mail, calendar, drive sharing), Microsoft PowerPoint
• Luxury brand sensibility: in terms of content, visuals, copy and client experience
• Written and verbal Russian and English at proficiency level
• Adhere to Belmond Behaviors and act accordingly:

"GENUINE CHARACTER

PROUD CUSTODIAN

CARING HANDS & HEARTS

PIONEERING MINDSET"

Conditions:

• Competitive Salary
• Official employment
• Medical insurance, free meals on duty and uniform
• Development, opportunity to study and improve your skills
• Great experience and opportunity to build career in a luxury five star international hotel
• Professional and friendly team
• Full time, Mon-Fri, 9.00-18.00
• Work in the very center of the city (2 min from metro Nevsky prospect)

Сфера деятельности:

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