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Responsibilities:
- Lead a team of marketing and product managers. Work closely with sales and other departments to create a successful organization.
- Collaborate with other executives to make decisions on budget and direction of the business.
- Create the marketing plan: responsible for the overall marketing mix according to international brand guidelines. Responsible for staying within the marketing budget.
- Drive advertising and sales promotion: create and enhance a successful brand and image that attracts customers to the product or service.
- Campaign management on- and offline: Developing successful strategies that attract new customers and retain existing customers. Create quality content according to international standards.
- Develop new products or services including marketing strategies that are consistent with company and group standards.
- Contribute, establish, implement and ensure end-to-end processes.
- Establish and ensure a robust product launch process including product master data management. Launch of innovative products.
- Analyzing and evaluating the effectiveness of activation tools at different touchpoints. Conduct store checks and customer surveys.
- Lead ideation/creation of promotional and in-store communication tools based on shopper and retailer understanding.
- Commission market research to uncover growth opportunities and develop insights for underpinning growth.
Requirements:
- Bachelor’s degree in engineering, Marketing, Economics related field. Master's degree is a plus.
- Commercial mindset: Understanding retailer and wholesale dynamics, trends and business models
- Strong experience in professional brand and marketing practices. Understanding purchase funnels and shopper missions , decision trees, purchase triggers/barriers, etc
- Native speaker of market language and Business fluent english
- Precise communication skills and a feel for language and writing
- Ability to lead and collaborate in international and cross-functional teams, on- and offline
- Technical understanding and interest, not necessarily formal technical training
- Leadership as an inspiring and winning personality
- Online marketing experience preferred
- Experiences with market analytics and working with market researches / data: Can extract generic insights that can be leveraged across retailers/channels/countries.
- Develop, conceptualize, communicate & follow through from a brief to implementation and evaluation
- Knowledge on Category management practices preferred
- Aware of legal frameworks, assuring that all legal guidelines are properly followed, flags potential issues, with regard to product safety
Conditions:
- work in a stable international company, non-trivial tasks
- Up-to-date stack of technologies used
- KPI Bonuses
- a friendly team
- Corporate Mobile Communications
- Learning Opportunity
- 5 working days
Сфера деятельности:
Бетон, кирпич, стекло и прочие силикаты (производство)
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