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LeverX Group = LeverX + Emerline Quick facts: Founded in 2003 1600+ specialists 800+ clients around the globe, including Fortune 1000 companies 950+ successful projects Over 19 years of close collab
ПодробнееLeverX is looking for Lead Digital Marketing Manager. Don't miss this exciting opportunity to gain experience working with a global IT partner.
WHAT WE EXPECT:
- Requires 5+ years of experience in PPC/Traffic Management (experience in an IT company, working with SAP, E-Commerce and/or Custom Software Development services in North America & EMEA is a plus);
- Strong knowledge of Google Ads, Bing, LinkedIn, Facebook, Quora;
- Ability to make independent decisions and a high level of self-organisation;
- Ability to use analytical tools and analyze the results and efficiency of campaigns (Hubspot, Looker, Google Analytics);
- Hypothesis generation, new approaches to traffic buying and their implementation;
- Understanding of the sales funnel;
- English: Advanced.
WHAT YOU NEED TO DO:
- Create a digital marketing strategy aimed at direct and non-direct lead generation.
- Set up and maintain advertising campaigns on Google, Bing, LinkedIn, Facebook, Quora;
- Work with ABM, content and project management teams to create high conversion base campaigns;
- Analyse and optimise campaigns and acquired customers;
- Participate in the creative creation process (idea generation, communication with designers, JIRA tasks);
- Organising A/B testing, creating hypotheses for ad campaigns and website, testing them and analysing the results;
- Monitoring the budget and results in terms of compliance with objectives, OKRs and KPIs (MQL growth, cost per MQL optimization, CTR, etc).
Сфера деятельности:
Системная интеграция, автоматизации технологических и бизнес-процессов предприятия, ИТ-консалтинг
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