Digital Marketing Manager

Omega is a UK based FinTech start-up working on an innovative B2B proposition, which allows international tech entrepreneurs to access digital multi-currency banking-like features and corporate services in one place in order to easily run and quickly scale their business in the UK. We are seeking a talented and creative Social Media Manager to join our dynamic marketing team. As a Social Media Manager , you will play a crucial role in developing and executing our SMM content strategy. Your primary responsibilities will include crafting compelling and engaging written content, building a comprehensive content plan, and managing the posting of content on various platforms.

Omega is a UK-based FinTech startup working on an innovative B2B proposition that empowers international tech entrepreneurs to access digital multi-currency banking features and corporate services in one place. This facilitates the efficient operation and rapid scaling of their businesses in the UK. We are currently seeking a talented and creative Digital Marketer to join our dynamic marketing team.

Responsibilities and Requirements:

1. Campaign Management:

   • Launch and optimize advertising campaigns on Google Ads, Facebook Ads, and LinkedIn.
   • Experience in setting up and managing advertising campaigns, including defining key performance indicators (KPIs).

2. Analytics and Cross-Channel Tracking: Proficiency in analyzing advertising campaigns and setting up cross-channel analytics to track conversions and ROI.

3. Campaign Scaling: Ability to scale advertising campaigns while maintaining high quality and performance.

4. A/B Testing: Experience in conducting A/B tests on creatives and landing pages to optimize advertising material performance.

5. Knowledge of Tools and Platforms:

   • In-depth understanding of Google Analytics 4 (GA4), including event setup, User_ID, UTM tags, and Google Tag Manager (GTM).
   • Experience with Google Ads and Facebook Ads advertising platforms.

6. SEO Optimization: Knowledge of SEO fundamentals, including backlink acquisition and content creation optimized for keywords.

7. Practical Experience: Demonstrated practical experience in launching and managing advertising campaigns, providing real-world cases of successful market entry.

8. Case Studies and Results: Ability to provide a portfolio showcasing case studies and specific results in the field of digital marketing.

9. Budget Management: Manage the marketing budget efficiently and allocate resources to initiatives with the highest ROI.
10. Market Research: Conduct ongoing market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.

Qualifications:

• Proven experience (3+ years) in marketing leadership roles, preferably within the Fintech.
• Strong understanding of digital marketing, content marketing, SEO, social media, and marketing automation.
• Exceptional strategic thinking, leadership, and team management skills.
• Data-driven decision-making and a track record of achieving marketing objectives.
• English – B2/C1

Benefits of working with us:

• We have a comfortable workflow, a strong team and no bureaucracy;
• We pay for participation in conferences and programs of additional professional education;
• We provide hardware and software;
• We constantly improve our processes so that our team is as comfortable as possible;

Opportunity:

This is a great opportunity to work part- or full-time in a growing Fintech startup with a team of highly passionate individuals. You will participate in building Omega's online marketing presence around the globe to facilitate product expansion.

If you meet these criteria and are ready to join our team at Omega, a FinTech company based in the UK, we would be delighted to consider your candidacy and learn more about your skills and experience in the realm of digital marketing.

PS: Будет весело!

Name: Omega BaaP Limited, trading as "OMG" and "Omega", is a business registered in the United Kingdom with company number 11680780 and head office at 1 Butterwick, London, W6 8DL. Omega is an Electronic Money Institution authorised and regulated by the Financial Conduct Authority in the UK (FRN: 901093). Mastercard® is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.