Demand Generation Marketing Manager

ABOUT THE ROLE

Join the LoyaltyPlant Adventure!

At LoyaltyPlant, we're not just building branded mobile apps with loyalty programs, online ordering, and marketing solutions — we're crafting experiences that drive sales and elevate businesses to new heights. Our 10+ years journey from startup to international product-market fit has been fueled by innovation, dedication, and a passion for making the world a bit better each day.

Why LoyaltyPlant

• Proudly Impactful Product: Market a product you can genuinely be proud of – a solution that delivers exceptional business results for our clients and has become a global leader in the market.
• International Impact: Work closely with markets such as the USA, GCC, Europe, and beyond. You'll be crafting marketing strategies for a B2C platform on an international B2B level, gaining exposure to diverse markets.
• Career Growth: Realize your ideas, take risks, and develop your skills in a dynamic environment. As we rapidly scale and expand into new markets, you'll be a key player in our journey.
• Dynamic Team and Vibrant Culture: You'll join a company not driven by "professional managers" but by high motivation and a strong will to change the world through creating outstanding software and services. We don't adhere to the language of standard working hours, bureaucratic rules, or "top-down" approaches; instead, all decisions are made by consensus. We foster a team environment built on the values of partnership centered around a unifying mission!
• Flexibility: You have the freedom to work remotely from anywhere in the world. Our diverse team currently operates from 30 countries, and we have headquarters in New York, with additional offices in five more countries.

Your Role

As a vital member of the LoyaltyPlant team, you will:

• Craft Marketing Strategies: Develop, approve, manage and execute customer acquisition strategies across various regions, ensuring our product is well-positioned and visible.
• Optimize Conversion Funnel: Focus on increasing top-of-funnel lead flow while improving lead quality, building a robust conversion funnel.
• Content Expertise: Create compelling content to guide leads through the funnel, showcasing the uniqueness and effectiveness of our product.
• Multi-Channel Approach: Develop organic and paid channels with a clear testing strategy, collaborating with cross-functional teams to achieve broader goals.
• Brand Consistency: Handle corporate communications to deliver a brand-consistent message that resonates with our target audience.
• Performance Reporting: Provide regular reporting on campaign performance and progress toward goals, ensuring transparency and continuous improvement.

What We Look for in You

• B2B Lead Generation Expertise: Bring 3-5 years of solid experience in IT B2B lead generation to the table. Your expertise will be the driving force behind our customer acquisition strategy.
• Passion and High Quality Standards: Demonstrate an unwavering passion for getting things done and an ability to deliver high-quality results. Your commitment to excellence is crucial in achieving our ambitious goals.
• Language Proficiency: Exhibit confident English communication skills at a minimum C1 level. Your ability to communicate effectively in English is crucial for our international projects, ensuring seamless collaboration across borders.
• Skill Blend: You are a unique blend of skills, embodying a desire to lead and grow as a head, coupled with hands-on capabilities. This dual skill set positions you for growth into a leadership role at a global level.
• Leadership Experience: While not mandatory, having 1 year or more in a head/lead position is a significant advantage. Your leadership skills will contribute to the growth and success of our dynamic team, fostering a collaborative and innovative environment.
• Global Exposure: While not a prerequisite, having experience in global markets such as the USA, UK, GCC, and Europe is a significant advantage. Your understanding of diverse markets adds value to our international B2B marketing efforts, enriching our strategies with cultural insights.
• Tech Savviness: Showcase your IT savviness and proficiency in utilizing advanced software. Your comfort with technology ensures you navigate the complexities of our digital landscape seamlessly, contributing to our continuous innovation.

Сфера деятельности:

Производство мультимедиа, контента, редакторская деятельность, Маркетинговые, рекламные, BTL, дизайнерские, Event-, PR-агентства, организация выставок, Интернет-компания (поисковики, платежные системы, соц.сети, информационно-познавательные и развлекательные ресурсы, продвижение сайтов и прочее), Разработка программного обеспечения, Системная интеграция, автоматизации технологических и бизнес-процессов предприятия, ИТ-консалтинг