CRM marketing manager

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Веб-сайт ECOS

ECOS - международная FinTech-компания, лидер на рынке криптовалютных услуг и один из лидеров в мировой индустрии Об

Подробнее

ECOS is an international IT / Fintech company, engaged in the development of a platform for cloud mining, sales of equipment with automation for mining, hosting and other products.

We are looking for an Email & CRM manager!

Responsibilities:

  • Develop and implement an email marketing strategy to improve the quality of onboarding and turn conversion into a successful launch of traffic on the platform;

  • Develop communication maps and launch automatic chains that include all available push channels: email, web, inApp, Pop-Up, whatsapp, telegram, etc.;

  • Analyze and segment the customer base;

  • Conduct A/B testing of new hypotheses;

  • Copywrite e-mail texts;

  • Prepare technical specifications for designers;

  • Mark email campaigns using UTM parameters;

  • Generate daily, weekly and monthly analytical reports and come up with action plans for the following periods;

  • Prepare email and push-mailings: collect information from all participants in the process and prepare technical specifications for designers;

  • Conduct email campaigns: prepare templates, send manual letters, work with service mailing lists;

  • Control HTML-layouts and correctness of tags and links;

  • Test and launch omni-channel communications;

  • Set up advertising campaign scenarios and auto-funnels in Carrot quest and CRM Bitrix 24;

  • Set up personalized communications;

Requirements:

  • 3+ years experience as an Email marketer;

  • Ability to work with A/B tests;

  • Creativity and curiosity;

  • Excellent technical skills;

  • Critical thinking and problem-solving skills;

  • Ability to navigate in HTML-layout (not to make up from scratch, but to make changes in the code);

  • Knowledge of the technical features of communication channels (email, push, in-app);

  • Observation and understanding of current trends in email and push mailings;

  • Analytical thinking, the ability to draw conclusions based on data;

  • Experience in setting up omni-channel campaigns;

  • Written and spoken English (B2 at least).

Working conditions:

  • Flexible start of the working day (from 9-00 to 10-00), work schedule – 5/2;
  • Competitive salary;
  • Opportunity for professional development and growth in a dynamic and fast-growing company.

Please mention your salary expectations in the cover letter.

Сфера деятельности:

Финансово-кредитное посредничество (биржа, брокерская деятельность, выпуск и обслуживание карт, оценка рисков, обменные пункты, агентства по кредитованию, инкассация, ломбард, платежные системы), Интернет-компания (поисковики, платежные системы, соц.сети, информационно-познавательные и развлекательные ресурсы, продвижение сайтов и прочее), Разработка программного обеспечения, Системная интеграция, автоматизации технологических и бизнес-процессов предприятия, ИТ-консалтинг

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