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Веб-сайт Лаборатория Касперского
«Мы считаем, что каждый – от пользователя домашнего компьютера до крупной компании и правительства – должен
ПодробнееThe Senior B2B Marketing Communications Manager is responsible for developing and leading strategic marketing communication campaigns on assigned portfolio from strategic planning phase with internal stakeholders through creative execution to final analytics reporting. Manage development of key messages that align with the goals, target audience, and brand that result in high-quality materials developed on time and within budget. Work independently, cross-functionally with internal teams and foster relationships through a collaborative and service-oriented approach.
ESSENTIAL ACCOUNTABILITIES:
- Develop integrated marketing communications plans through research, planning, implementation and evaluation on assigned portfolio with a focus on achieving campaign objectives outlined by the project champion, key stakeholders, and in alignment with the technical roadmap;
- Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution;
- Develop marketing communication campaigns incorporating all appropriate channels, including, print and digital advertising, email, web, newsletters, social media, and publications;
- Collaborate with creative services, digital content, and project management teams in the management and execution of marketing strategies and tactics;
- Understand and apply best practices of latest marketing techniques and technology;
- Monitor, review, and report results on assigned marketing campaigns;
- Interpret and provide recommendations with objective to optimize current and future marketing tactics;
EXPERIENCE:
- Minimum of 5 years of experience in researching, planning, creating, implementing and analyzing integrated B2B marketing communication campaigns is required;
- Experience working in the IT industry is preferred;
- Knowledge of marketing principles; including digital marketing is required;
- Proficiency in English is required;
- Strong organizational skills including planning, development, and implementation of marketing strategies is required;
- Demonstrated experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) is required;
- Excellent time management skills, ability to work independently with good decision-making skills and the ability to multi-task is required;
- Demonstrated advanced oral and written communication skills are required;
- Demonstrated ability to establish and maintain collaborative working relationship with all internal and external stakeholders from diverse background across all levels of the organization is required;
- Experience presenting creative strategies and concepts to both internal and external stakeholders is required;
- Proficiency in Microsoft Office is required;
- Experience with web-based tools is desirable including Workfront (project management), Higher Logic (Informz email), and Google Analytics is preferred.
Сфера деятельности:
Разработка программного обеспечения
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