Retail Marketing Manager (Georgia & Armenia)

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Подробнее

About the Company:
An international FMCG company is looking for a Retail Marketing Manager to drive the adaptation and execution of marketing strategies in Georgia and Armenia, ensuring strong support for sales and customer engagement.

Responsibilities:

  • Adapt and implement local marketing strategy and 7Ps execution plans in line with divisional priorities.

  • Maintain a 12-month activity grid by country/channel/key customer.

  • Manage product portfolio, including launches of new products.

  • Execute TPR strategy and BTL activities, organize events and promotions.

  • Implement global initiatives aimed at increasing engagement with top customers.

  • Ensure best-in-class in-store visibility (POP execution).

  • Support business planning processes: annual, monthly, and new product plans.

  • Participate in customer meetings, presenting and defending marketing plans.

  • Analyze promotion efficiency and provide recommendations based on sales data.

  • Monitor market trends and competitors to support profitable growth strategy.

Requirements:

  • 2–3 years of marketing experience (preferably FMCG) and collaboration with sales/customer development.

  • Strong command of Excel, PowerPoint, and Google tools.

  • English – Upper-Intermediate or higher.

  • University degree.

  • Experience in supporting functions will be a plus.

We offer:

  • Career opportunities in a leading international FMCG company.

  • Participation in regional projects and cooperation with key customers.

  • Competitive salary and benefits package

  • Medical insurance

  • Meal allowance

  • Internet allowance

  • Paid sick leave

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