Paid Media Expert (Facebook / Google)

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Веб-сайт RapidSeedbox

About RapidSeedbox: RapidSeedbox is on a mission to enhance online anonymity and privacy! The company has been founded in 2010 and we are serving thousands of customers across the globe. Our core products and services are a Seedbox, Proxies and IP Rentals.Work with fun, smart, and highly motivated people at a successful and growing company in the anonymity industry.Benefits of working with RapidSeedbox: 1) Opportunity to grow. There is plenty to learn and we are relatively a young and small company with ability to learn a lot. Very similar to a start-up. 2) Opportunity to work from home. We do not have any offices in Russia, and are looking for home based people to join our company. Work from anywhere, as long as you get the job done. 

Подробнее

Our mission and culture
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↪︎ We are on a mission to provide more online anonymity to people worldwide. Join us on the journey!

↪︎ Our core values are the following:

→ Excellence in everything we do (We go above and beyond!)
→ Ownership and responsibility (We own it)
→ Continuously push the limits (We don't accept no as an answer. No is just an opinion)
→ Openness & Cooperation (Everyone matters)

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Who are we?
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↪︎ SaaS Company
↪︎ Hosting and Networking company, active since 2008
↪︎ Thousands of active paying clients.

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The key focuse of your role will be:
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  • Developing and leading paid media campaigns from scratch to grow a new marketing chanell for the company.

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Top technical/hard skills you need to have for the role:
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  • Search Engine Marketing (SEM): Deep understanding of SEM best practices, including keyword research, ad group structuring, bidding strategies, and optimization tactics.
  • Understanding of Landing Page Optimization: Knowledge of conversion rate optimization (CRO) practices for landing pages to ensure paid traffic converts effectively.
  • Creativity and Copywriting: Ability to develop compelling ad copy and creative strategies that align with brand messaging and drive engagement.
  • Paid Media Platforms: Proficiency in major paid media platforms, such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Instagram Advertising, and Twitter Ads, among others.
  • Budget Management: Ability to effectively manage advertising budgets, allocate spending across campaigns, and optimize for ROI
  • Data-driven Decision Making: Ability to use data to inform decisions, improve campaigns, and drive results.

Specific role outcomes

  • To create a clear paid media strategy in an autonomous way for products
    • To develop a robust paid media strategy for the next quarter.
    • Create a detailed plan that includes campaign objectives, target audiences, budget allocation, and expected outcomes.
    • Time-bound: Within the first 30 days
  • To learn about the brand, its offerings, and its target customers.
    • Be able to articulate the brand’s USPs, understand the customer persona, and how the brand meets their needs.
    • Time-bound: Within the first 30 days
  • To be able to effectively execute the paid media strategy across the different platforms [Facebook/Google/Reddit] and have all campaigns 100% up and running.
    • To learn about the brand, its offerings, and its target customers.
    • Time-bound: Within the first 60 days
  • To start running campaigns on Facebook & Google with a total of $10,000 of ad spend in the first 90 days, that are profitable with positive ROI with an ROAS of x2.
  • To come up with great ideas for how we can execute marketing campaigns for what we have right now, to build upon it and market our services in a more effective way.
    • Presenting those ideas in a clear way.
  • To provide clear weekly reporting & planning in Asana, our project management system.
    • Weekly report outlining what was done and what is planned next.
  • After 180 days, you are fully responsible for adding a new $50,000 MRR to the company products through the paid media channel.

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About you
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To excel in this role, you need to have the following personality/character traits you need to have:

  • 5+ years of experience running paid media campaigns & scaling them in a sustainable & profitable way across multiple paid media chanells.
  • Someone who is hungry to deliver results, with high levels of marketing efficiency. Prove us you are hungry!
  • Hunter attitude that is willing to do whatever it takes to get the result done.
  • Analytical Thinking: The ability to analyze data and draw meaningful insights is crucial for a paid media expert. They need to understand the performance of their campaigns and make data-driven decisions to optimize results.
  • Creativity: While it’s a data-driven role, creativity is also essential for creating compelling ads that attract and engage users.
  • Attention to Detail: With so many variables at play in a paid media campaign, a keen eye for detail is important. This skill is critical when setting up and managing campaigns, analyzing data, or creating reports.
  • Adaptability: The digital marketing landscape is ever-changing. A paid media expert must be able to adapt quickly to new trends, platform changes, and evolving best practices.
  • Communication Skills: Effective communication is important in this role for presenting insights, explaining strategies, and collaborating with other teams.
  • Problem-Solving: The ability to identify issues that may be impacting campaign performance and finding effective solutions is a valuable skill.
  • Time Management: A paid media expert often needs to manage multiple campaigns across different platforms simultaneously. Good time management skills can help them prioritize tasks and work efficiently.
  • Resilience: Digital marketing campaigns may not always perform as expected. Being able to handle setbacks and maintain a positive attitude can be beneficial.
  • Project Management: While not necessarily a soft skill, the ability to manage projects from initiation to completion, coordinate with other teams, and meet deadlines is essential for success in this role.
  • Strategic Thinking: While the role involves hands-on execution, strategic thinking skills are necessary for planning effective campaigns, identifying opportunities for growth, and making high-level decisions based on campaign data.

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Benefits of the position:
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✔️100% Remote work!
✔️Professional growth opportunities. We are a small company and you can touch many parts of the business and grow a lot.
✔️Paid vacations and paid sick days
✔️Personal development fund for personal development growth each year
✔️Emergency fund

Сфера деятельности:

Интернет-провайдер, Интернет-компания (поисковики, платежные системы, соц.сети, информационно-познавательные и развлекательные ресурсы, продвижение сайтов и прочее), Разработка программного обеспечения, Системная интеграция, автоматизации технологических и бизнес-процессов предприятия, ИТ-консалтинг

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