ECOS, an international FinTech company, is looking for a successful Lead of Marketing Communications to join our international FinTech project, which has been running for more than five years.
We need you to take all the RESPONSIBILITY on all the texts and «meanings» in the company, Tone of Voice, PR, SMM, basically you will be the the person who has to decide how we need to communicate with all the world.
Your responsibilities:
- Strategic communication planning;
- PR and marketing communications;
- Cooperation with cross-functional teams;
- Communication channels coordination (SMM, PR, influence marketing, photo / video production, creatives, website, CRM, media) and effectiveness evaluation;
- External contractors and agencies management (direct marketing, media buying, SEO, SEM, SMA);
- Interaction with the media managers and journalists;
- Marketing campaigns performance tracking and management;
- Cooperation with the social media team and community to generate new PR outreach;
- Development, building and maintaining strong relationships with all relevant top tier media;
- Cooperation with the product team for content creation and marketing support;
- Brand Communication and Media strategy development;
- Increase brand awareness;
- Optimization of marketing investments;
- Organization of a block of work with the reputation of the company's brand and products on the Internet (ORM, SERM);
- Create, update and implement Tone of Voice and editorial policy;
- SMM group management (SMM strategy, targeting, local content creation);
- PR group management (bloggers, internet sites, App);
- Communication group management (copywriting; internal brand communication);
- key visuals creation/localization; budget management;
- Crisis management.
Our requirements:
- Experience in Crypto, Blockchain, NFT – required;
- English language proficiency at a high level!
Conditions:
- 5-day working week;
- Full-time (10:00-19:00).
- Moscow, Kropotkinskaya station
Please indicate your salary expectations in the cover letter!
Сфера деятельности:
Финансово-кредитное посредничество (биржа, брокерская деятельность, выпуск и обслуживание карт, оценка рисков, обменные пункты, агентства по кредитованию, инкассация, ломбард, платежные системы), Интернет-компания (поисковики, платежные системы, соц.сети, информационно-познавательные и развлекательные ресурсы, продвижение сайтов и прочее), Разработка программного обеспечения, Системная интеграция, автоматизации технологических и бизнес-процессов предприятия, ИТ-консалтинг
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