Digital Advertising Specialist

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ScienceSoft

ScienceSoft – международная компания по разработке программного обеспечения. Основными сферами деятельности ко

Подробнее

ScienceSoft, an international IT consulting and software development company, is looking for a Digital Advertising Specialist.

You will work within the Marketing team to strengthen ScienceSoft brand and generate leads via digital advertising channels like Google and Facebook.

Responsibilities

Types of ads:

  • Google Search ads.
  • Google Display ads, Facebook ads – remarketing and branding.
  • In the future, new types of ads may be added, e.g., advertising on Twitter, LinkedIn.

Target markets: primarily the US and the Gulf.

Target customers: companies in various industries with 200-5,000 employees. Healthcare, finance, retail and manufacturing have higher priority.

Activities:

  • Plan campaigns based on service specificity and priority, availability of successful landing pages, competition and potential ROI of ads.
  • For Google Search ads: configure ad groups, collect keywords, write ads (on your own or with help of our copywriters).
  • For Google Display ads, Facebook ads: configure audiences, placements, prepare visuals (with help of our designers).
  • For remarketing campaigns: consider the entire customer journey together with CRO team.
  • Tasking colleagues with updating or creating landing pages if existing ones do not suite.
  • Tracking and tuning campaigns. Expanding effective campaigns. Postponing ineffective campaigns, audiences, ads, keywords.
  • Disabling irrelevant placements and search terms.
  • Keeping campaigns within the advertising budget.
  • Analyzing visitors’ behavior on landing pages via Google Analytics (e.g., via user flows, engagement) and a session recording tool. Collaborating with CRO team to understand how to increase conversions.
  • Weekly and monthly reporting on cost, lead number and lead value.

Consistency of brand image should be ensured, brand awareness should be one of the goals of each ad.

Requirements:

  • Emotional intelligence: ads should trigger emotions that correlate with our brand.
  • Ability to generate fresh ideas.
  • Analytical and system thinking.
  • Permanent and quick learner as we promote many services and solutions.
  • Understanding of and empathy to customers, preferably B2B.
  • Marketing thinking (ability to put yourself in the customers' shoes and to think like a customer; psychology background will be an advantage).
  • Understanding of the perception of ads.
  • Sense of beauty: ability to appraise aesthetic of creatives and landing pages.
  • Good reader in English to read internal documents, assess landing pages and choose right keywords. Written English sufficient at least to communicate with colleagues.
  • Experience in IT is not required.

We offer:

  • Opportunity for professional self-realization;
  • Remote work or work in the office – what you prefer;
  • Friendly team;
  • Competitive salary;
  • 25-days of paid vacation;
  • 100%-paid sick leave;
  • Foreign language courses (English) and other corporate programs;
  • Trainings on specific IT topics;
  • Medical insurance;
  • Bonuses in case of wedding or a child’s birth.

Сфера деятельности:

Разработка программного обеспечения

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