For a project, 1 -2 months full-time or part-time and maintenance permanently monthly ~20 -25% from full-time after the ending of the main project. Full Remote.
Intui Travel – an international company, is a marketplace of travel services – passenger private and share transfers from the airport to the hotel.
The company has been operating for over 11 years. Personal and share transfers are provided by suppliers in 170 countries. Website, sales in 14 languages in 30 countries.
Presently required service just for the site on English en.intui.travel/ for the national & international markets. We are looking for an experienced strategist. You will take full responsibility for our content strategy and inbound marketing strategies including social media, and lead generation.
Responsibilities
Project 1 – 2 months
Design, set digital &content marketing strategies, set long- short-term goals.
Including as below
Analyze web traffic metrics and suggest solutions to boost web presence
Monitor SEO/SEM, marketing and sales performance metrics
Conduct keyword and SEO research
Design and content marketing strategies, set long- short-term goals
Undertake content marketing initiatives to achieve business targets
Identify advertising needs
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Plan all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Design, build and maintain our social media presence
Optimize content considering SEO and Google Analytics
Measure and report a performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Instrument conversion points and optimizes user funnels
Collaborate with seo- and writing teams to produce high-quality content
Develop editorial calendar, delegate tasks and ensure deadlines are met
Follow industry-related news and generate ideas around trending topics
Follow-up
Maintenance part-time monthly
- Assist internal teams with implementing the strategy. Co-working with seo- smm- specialist, copywriter(s), IT developers.
- Check, correct, improving the strategies, and goals.
Requirements
Proven work experience with digital & content strategies, or a similar role in a national or international campaign, preference UK market
Proven work experience and results of campaigns for a site of no less than 100k unique users per month, preference travel product / service
Hands-on experience with SEO and web traffic metrics
Knowledgeable in web and digital devices
Familiarity with SEO guidelines and keyword research tools (e.g. Moz , Google Keyword Planner, Semrush, etc.)
Understanding of web publishing requirements
Expertise in social media platforms
Experience using social media for business
Experience implementing and optimizing Google Adwords campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands-on experience with online marketing tools and practices
Communication skills in English
Experience running marketing research, data mining, and consumer behavioral research
BSc degree in Marketing
Other terms
You should have SEO applications and analytics instruments, programs
We work with a contractor Self Employed
Benefits
You will take an experience with the international team.
You will grow to manage the sites in other national markets.
You will grow to manage the digital marketing strategy for the b-2-b department Intui
Remuneration
From 130 000rub for the project
From 32 000 rub for the maintenance monthly
Сфера деятельности:
Интернет-компания (поисковики, платежные системы, соц.сети, информационно-познавательные и развлекательные ресурсы, продвижение сайтов и прочее), Услуги по организации поездок и бронированию, Туристические компании, Такси
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